From my early years as a journalist in London to leading global communication strategies, my career has been about creating stories that cut through the noise and grab attention. For over two decades, I’ve shaped narratives that not only inform but drive real impact—my speciality areas are health, science, sustainability and the green transition.
From Journalism to Strategic Communication
I started in the fast-paced world of news at the Press Association, where I learned the power of sharp, accurate storytelling. But I quickly saw that storytelling wasn’t just about reporting—it was a tool to shape conversations and inspire action.
Expanding International Media at Copenhagen University
As the first International Press Relations Lead at the University of Copenhagen, I secured a 66% increase in global media outreach in just two years. The challenge? Some of the world’s top researchers were publishing groundbreaking work, but their insights weren’t reaching the wider world. I bridged that gap—securing coverage in outlets like The Guardian, BBC, and Scientific American and turning complex academic research into compelling news stories.
Shaping the Green Transition at CBS
At Copenhagen Business School (CBS), I took this mission further—putting sustainability, digitalisation, and business innovation on the global agenda. I collaborated with researchers to get their work featured in The Financial Times, The Economist, and Harvard Business Review. I also helped launch the Green Business Forum, connecting academics, business leaders, and policymakers in critical discussions on the future of sustainability. Alongside this, I grew CBS’s LinkedIn following by 43,000 through a content strategy that engaged and inspired.
A Global Perspective – With Real Results
Throughout my career, I’ve worked with world-leading organisations—from the Associated Press, World Health Organization, Christian Aid, Television for the Environment to the Novo Nordisk Foundation—translating complex ideas into powerful, press-worthy stories.
Beyond securing international media attention, I also train business entrepreneurs, researchers, and executives in media strategy, storytelling, and science communication—helping them refine their message, build their brand, and create real impact.
Now, as a freelance journalist again, I’m working with startups, academics, and thought leaders to develop sharper storytelling, smarter media strategies, and stronger connections with investors, policymakers, and the public.
Think of me as a communications hitmaker. I know how to get press attention—and now I can do the same for you. It’s not just about being seen; it’s about being remembered.
Stay Connected